Is Your Law Firm Considering Hiring a Marketing Services Partner? Part III
The Legal Intelligencer
Thursday, May 9, 2013
Once law firm management and decision-makers have journeyed through the role of marketing and understand the value it can bring to their business, it's now time to discuss the most frequently asked questions that lead to finding the perfect marketing partner.
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Three Steps to Being 'Social' and Marketing Yourself on Social Media
The Legal Intelligencer
Tuesday, April 23, 2013
A lot of conversations about social media mention the explosive growth of networks like LinkedIn, Twitter and Facebook. They also include at least one individual who will tell you, unequivocally, that if you're not on one of the "big three," you'll soon be irrelevant.
Is Your Law Firm Considering Hiring a Marketing Services Partner? Part II
The Legal Intelligencer
Monday, April 8, 2013
The decision to retain a marketing partner is typically a three-legged journey. This article will address the majority of questions that come up during the mid-stage buying phase ? once firm management has a thorough understanding of what marketing truly is, and a marketing firm's primary functions, compared to the roles of in-house administrative staff.
A Survey of Law Firms Doing Cool Things in Marketing — Part I
The Legal Intelligencer
Tuesday, March 26, 2013
I am always on the hunt to learn about firms doing new things to market their practices. Overall, firms tend to be rather quiet when it comes to divulging what is really working for them these days.
Marketing Lessons From History: What Works and What Doesn't
The Legal Intelligencer
Tuesday, March 19, 2013
What do antiques have to do with law firm business development? Actually, there are many lessons to be learned when you walk one of the largest antique shows in the country, like the one I recently attended. While the visit fed my interest in all things antique, it also provided rich fodder for what works and what doesn't when it comes to developing relationships that pave the way to new clients.
Is Your Law Firm Considering Hiring a Marketing Services Partner?
The Legal Intelligencer
Friday, March 8, 2013
With the legal industry becoming increasingly competitive over the last several years, more and more law firms have come to realize the value and impact of working with an outsourced marketing firm to develop and implement a solid marketing plan. It has been proven that a well-positioned and strategically-marketed law firm can capture more clients and bring in higher revenues. This three-part series will highlight the most common marketing questions that come up during each stage of the buying cycle, so that law firms can ultimately make intelligent marketing decisions in working with a marketing services partner.
Lessons From Romney and Obama: What Message Are You Sending?
The Legal Intelligencer
Tuesday, February 26, 2013
For all of us, communications aren't what they used to be only 10 years ago: when spoken words could leave no trace and it was hard to prove what was said behind closed doors. As some Congress members and CEOs are still learning in this brave, new, transparent world:
Ten Tips for More Referrals From Other Lawyers
The Legal Intelligencer
Tuesday, January 29, 2013
For lawyers who depend on referrals from other lawyers to build their practice, I have news for you. There are marketing activities you need to do offline and online that can make this happen.
How to Avoid Revenue-Limiting Marketing Fallacies
The Legal Intelligencer
Wednesday, January 16, 2013
Every attorney wants more of the right kind of business, yet I regularly encounter smart professionals who operate under revenue-limiting marketing fallacies that hamper their business development efforts.
Holiday Gift to Lawyers: Marketing Advice From the Experts
The Legal Intelligencer
Tuesday, December 18, 2012
Even though I have been advising lawyers and law firms for over 25 years, this "young" dog can still learn new tricks. To be the best I can be for my law firm clients, I read just about everything I can on law firm marketing, attend and host conferences, and speak to "real-life" clients — all with the goal of finding the latest and greatest techniques.
