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PRACTICE COLUMNS
Legal Marketing
Unleash the Brand
Tuesday, November 17, 2009
Branding -- once considered the key mission of law firm marketing efforts -- is now more appropriately viewed as a means to achieve the desired result: developing business.
SPONSOR SPOTLIGHT
Getting Your Marketing Mojo Moving on a Daily Basis
Tuesday, October 20, 2009
I am constantly asked by lawyers with small to no books of business, "How do I get started?" I love this question because there are so many ways to get started. Grab your pen, and let's get going.
Web Sites on the Case: Developing Litigation Sites Can Create Multi-dimensional Benefits
Wednesday, September 30, 2009
Back when legal marketing meant hanging shingles and Yellow Pages ads for potential new clients to let their "fingers do the walking," reporters turned the pages of phone books, directories and the newsroom Rolodex to locate and contact attorneys.
Let's Be Clear: Developing New Business Is Not About Selling
Tuesday, September 15, 2009
What would have been your reaction if, when starting a private practice, you were told you need to know how to sell to have a successful legal career?
Successful Business Strategies for Volatile Times
Friday, September 11, 2009
Many law firms have dissolved over the past two years. The recent headlines about ongoing firms paints a picture of uncertainty and surprise. Morgan Lewis & Bockius canceled its 2010 summer associate program.
Promoting a Web Site: Online and Offline Tips to Drive Traffic to Your Site
Wednesday, August 19, 2009
You have just developed, or revitalized, a now wonderful Web site. You have poured dollars and time into creating an informative and client-friendly site. Or, better still, you have developed a microsite dealing with one specialty area of your practice. Now what? How do you get visitors to come to your site?
9 Reasons Why Marketing Planning Is Key to a Healthy Practice
Tuesday, July 21, 2009
Today, more than ever, marketing planning is essential to every lawyer in private practice — whether you are a first-year associate, a junior partner or a managing partner.
Associates in Law Firms -- Rise and Market
Tuesday, June 16, 2009
Shiver me timbers — it sure is a difficult time to be an associate or new lawyer in any law firm. In the last few months, associates have been laid off, paid not to show up and those who are still employed have in many cases seen their salaries chopped.
Marketing Yourself Into a New Job — Before and After a Layoff
Tuesday, May 19, 2009
In today's legal industry, you almost certainly know laid-off colleagues, or you may have undergone a layoff yourself.
Tools to Distinguish Yourself in a Shrinking Market
Friday, May 15, 2009
To thrive during these times, firms need to do more than brand by firm — they need to brand by lawyer.
Practice Areas
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Legal Marketing
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Securities Law/Litigation
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