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PRACTICE COLUMNS
Legal Marketing
Social Media Sites Virtually Open Doors for Law Firm Marketing
Wednesday, June 18, 2008
Overload has become the status quo. Lawyers and marketers rarely feel they have enough hours in the day to both meet all client needs and stay abreast of potential business opportunities. Could the extremely publicized phenomenon of social marketing such as LinkedIn, MySpace, Facebook and Avvo be a panacea?
SPONSOR SPOTLIGHT
Portrait of a Rainmaker at an AmLaw 100 Firm
Tuesday, May 20, 2008
We hear a lot about rainmakers and the need to make rain as a lawyer. It has been a buzzword for years and there are plenty of people who claim they can help you do it. But what does a rainmaker really look like? This is one portrait.
When Does Advertising Lessen a Law Firm's Prestige?
Tuesday, January 29, 2008
Of all the marketing tools at a law firm's disposal, the one that inevitably draws the greatest amount of skepticism is advertising.
My 2007 Holiday Gift: Advice From Top Marketing Consultants
Tuesday, December 18, 2007
Well, it's that time of year when we give those we care about something special. This year, I have a really great gift for lawyers and marketers throughout the Delaware Valley: I am giving the gift of advice from law firm marketing experts from around the country.
Multi-Office Marketing — Formulas That Work to Meet the Challenges
Tuesday, November 20, 2007
The Delaware Valley Law Firm Marketing Group (DVLFMG) held its monthly meeting on Oct. 23 at the offices of Fox Rothschild, where a group of more than 50 law firm marketers and administrators participated in an interactive panel discussion on marketing challenges in multi-office firms.
Have We Really Come a Long Way Baby Since Bates?
Tuesday, October 16, 2007
Virtual law firms; the U.S. Supreme Court on YouTube; lawyer rankings! Thirty years ago — when Bates v. Arizona, the landmark case on attorney advertising was decided – no one could have guessed that we would be where we are today in marketing our practices.
Name Games Loom Large in Merger Activity for Law Firms
Tuesday, August 21, 2007
Peter Kalis was sitting with three other leaders of Preston Gates & Ellis and Kirkpatrick & Lockhart Nicholson Graham over lunch when they had a flash of inspiration: Their merged firm would be called K&L Gates.
Creating Sources for Referrals
Can Be a Resource for Lawyers
Tuesday, March 20, 2007
We have all seen the Got Milk? commercial. In the world of law firm marketing - the expression that rings true is Got Referral Sources?
Lawyers Must Learn to Get Creative
About Marketing Their Firms
Tuesday, February 20, 2007
With the next big legal tech conference still months away and me fresh out of branded stress balls and glossy brochures, I went to the MIXX 2.6 Conference & Expo recently.
Strategies for Getting
And Keeping Clients With Your Firm
Tuesday, January 16, 2007
When firms are disappointed that their marketing efforts fail to bring in new clients and new business, it's often because they don't understand the difference between marketing and sales.
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