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The Legal Intelligencer
    • Legal Marketing

    Marketing Items Your Firm Should Have on Its Priority List

    The Legal Intelligencer

    Tuesday, January 24, 2012

    Does this sound like your firm? It's a new year and you want your firm to grow and prosper. You have tried lots of different marketing activities over the last few years but you did not see any home runs. You are not sure which of your activities have paid off the most or the least.

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    5. Former Widener Law Professor, Dean Settle Defamation Suit
    The Legal Intelligencer Attorney Directory

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    When Change Will Do You Good:

    The Legal Intelligencer

    Tuesday, January 17, 2012

    Business as usual is a phrase that typically denotes routine and conjures an image of the comfortable.

    Innovations in Law Firm Marketing: Which Firms Are Doing Cool Things that Work?

    The Legal Intelligencer

    Tuesday, December 20, 2011

    Each year at holiday time, I like to give the legal community a present. In years past, it has been top tips from leading marketing consultants around the country. This year, I decided to do something different.

    An Improved Way to Handle Your Law Firm Holiday Cards

    The Legal Intelligencer

    Friday, December 9, 2011

    Recently, I received the following e-mail from a law firm managing partner: "Are holiday cards worth the money we have been spending each year? Do you think anybody looks at them or even notices who they are from?"

    A Different Way To Approach 'Thought Leadership'

    The National Law Journal

    Tuesday, November 29, 2011

    In the world of marketing, and particularly with the explosion of social media, no term is more overused than ?thought leadership.? Yet the expression is often misunderstood. To illuminate why, I interviewed James Durham, a lawyer and chief marketing officer of McGuireWoods. I hoped he could help me demonstrate that although ?thought leadership? is overused, the underlying concept remains essential to legal marketing.

    Marketing Change — Differentiation Amid Upheaval

    The Legal Intelligencer

    Tuesday, November 15, 2011

    Recent news reports suggest that large groups of outraged consumers, even those lacking an articulated vision and clear agenda, can influence the pricing policies of large businesses and financial institutions.

    Stress-Free Ideas for Relieving Marketing Panic

    The Legal Intelligencer

    Monday, October 17, 2011

    Your firm is putting pressure on you to bring in business. You want to bring in business but the idea of asking for work literally terrifies you or flat out does not agree with you.

    Sorting Out Social Media for Lawyers, Part II:

    The Legal Intelligencer

    Thursday, August 25, 2011

    The first installment of this series addressed social networking platforms including LinkedIn, Facebook, Twitter and Google Plus. It also addressed lawyer and law firm review and recommendation sites including Avvo, Yelp and Martindale. Part II of this series focuses on social content sharing and location-based services.

    Sorting Out Social Media for Lawyers, Part I:

    The Legal Intelligencer

    Wednesday, August 24, 2011

    Social media has certainly taken a stronghold in online communications. There are literally hundreds of tools online to connect, converse, tag, share, review, post, recommend, save and message others.

    Lawyers in Relationship-Building Business, but Are They Connecting?

    The Legal Intelligencer

    Wednesday, June 22, 2011

    Some things appear to be so simple that we assume (dangerously) that everyone "gets it." Bear with me a moment.

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