Law firms everywhere are following a trend to make their lengthy, sometimes tongue-twisting names more palatable -- and more memorable. But shortening a name, particularly at small firms or at firms where name partners are still members, can be a touchy issue.
January 22, 2007 at 12:00 AM
1 minute read
Gibbons, which until last week was Gibbons Del Deo Dolan Griffinger & Vecchione, knows the significance of a name. Before becoming Gibbons Del Deo, the firm was Crummy Gibbons & O’Neill.
“‘Crummy’ became a hurdle to us, and we wanted to take down that hurdle,” said the firm’s managing director, Patrick C. Dunican Jr.
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