But as Big Data explodes, "there are deep concerns about privacy in the market place, and current protocols are not working. Big Data "moves so quickly that regulators are always chasing the tail." One successful example of an attempt to protect privacy that was completely embraced by consumers was the "Do Not Call" registry, said Hughes. "More than 151 million registrants love this," and the registry completely decimated telemarketing, he said.
The challenge moving forward is "data environmentalism" in the information economy, said Hughes. "There is no app for privacy. It's not fixed, and it's incredibly complex." It's no longer "mere compliance ... . It's a deep and rich and complex field that is exploding."
Monica Bay is editor-in-chief of the Law Technology News, a Legal affiliate based in New York.