The decision to retain a marketing partner is typically a three-legged journey. This article will address the majority of questions that come up during the mid-stage buying phase ? once firm management has a thorough understanding of what marketing truly is, and a marketing firm's primary functions, compared to the roles of in-house administrative staff.
Is Your Law Firm Considering Hiring a Marketing Services Partner? Part II
The Legal Intelligencer
April 8, 2013
This content is now available at LexisNexis®.
The ALM® and LexisNexis® Content Alliance
LexisNexis® is now the exclusive third party online distributor of the broad collection of current and archived versions of ALM’s legal news publications. LexisNexis® customers will be able to access and use ALM’s content by subscribing to the LexisNexis® services via lexis.com® and Nexis®. This includes content from The National Law Journal®, The American Lawyer®, Law Technology News®, The New York Law Journal® and Corporate Counsel®, as well as ALM’s other newspapers, directories, legal treatises, published and unpublished court opinions, and other sources of legal information.
ALM’s content plays a significant role in your work and research, and now through this alliance LexisNexis® will bring you access to an even more comprehensive collection of legal content.
If you are not currently a LexisNexis subscriber, contact 1-800-227-4908 to find out more or click here to have a customer representative contact you directly.