For a trial lawyer to win his or her case, the lawyer must find a way to capture the jurors' attention with an impression that will last beyond summations and well into deliberations. To this end, the manner in which an argument is communicated can be as important as the content of the argument itself. Four oratory techniques are presented here.
Oratory Techniques for Effective Opening Statements and Summations
New York Law Journal
October 8, 2012