Blue Bell, Pa.-based insurance law firm Nelson Levine de Luca & Hamilton is set to open an office in Greensboro, N.C., with the addition of four area lawyers.
It is scheduled to open November 1.
David L. Brown will join Nelson Levine as a partner from Greensboro firm Pinto Coates Kyre & Brown, where he had been a partner, and will head up the new office.
Brown will bring with him Pinto Coates partners Martha P. Brown, John I. Malone Jr. and Brady A. Yntema, who will also join Nelson Levine as partners.
Nelson Levine Chairman Michael R. Nelson said North Carolina represents an important market for the insurance industry.
"We felt like our footprint, because of what we are building, is about having a presence in more than just the Northeast market, and the Southeast U.S. is certainly the next logical step with what we're trying to accomplish," he said. "North Carolina, especially, is sort of on the cutting edge of the Southeast."
Greensboro, along with the cities of Winston-Salem and High Point, constitute the Piedmont Triad, a hub of industry in North Carolina.
The Triad is located to the west of North Carolina's other industrial hub known as the Research Triangle, which consists of Raleigh, Durham and Chapel Hill.
Several of Pennsylvania's 100 largest firms have North Carolina offices, but none are located in the Triad, according to a scan of PaLaw, an annual publication affiliated with The Legal Intelligencer.