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Young Lawyer

Kickstarting the Marketing Journey: What Associates Need To Know to Be Successful

The Legal Intelligencer

August 16, 2012

As graduated law students take and pass the bar exam and begin their first "real" job as a new associate attorney, it is not too soon to begin developing key behaviors and ways of thinking that will prove essential to their success as a lawyer. By understanding and learning how to implement critical business development and marketing principles on day one of their legal careers, new lawyers can sow rich seeds for their professional futures.

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