Social media is a phrase that can bring up nightmares of ethical risks and time-consuming efforts on one hand, or happy thoughts of inexpensive and easy marketing on the other. The truth is somewhere in between. Proper and timely use of social media can help expand a network and a career. Improper use can be a time-waster and cause serious embarrassment. But with a little bit of education and a lot of appreciation for its value, social media, combined with more traditional efforts, can help take a legal career from zero to 60 in a surprisingly short period of time. This is especially true for women attorneys.
Women have an uphill battle when it comes to being included in professional networking opportunities. They often find themselves barred due to exclusivity (golf clubs), or inappropriateness of the venue (gentlemen’s clubs). These days, while networking and other forms of equality still are not quite here Augusta National Golf Club, for example, continues to exclude women women have greater opportunities than ever before. And one of the greatest areas of opportunity is social media.
