In the world of marketing, and particularly with the explosion of social media, no term is more overused than ?thought leadership.? Yet the expression is often misunderstood. To illuminate why, I interviewed James Durham, a lawyer and chief marketing officer of McGuireWoods. I hoped he could help me demonstrate that although ?thought leadership? is overused, the underlying concept remains essential to legal marketing.
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Legal Marketing
A Different Way To Approach 'Thought Leadership'
The National Law Journal
November 29, 2011
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