Do you remember the recent UPS commercial tagline, "What Can Brown Do For You?" It conveyed all the tools UPS offered its customers and prospects to make running their businesses more efficient. Replacing "brown" with "surrogates" in the tagline brings an important lesson for attorneys, legal marketers and other professionals with responsibility over communications strategy for their organizations.
What Can Surrogates Do For You?
The Legal Intelligencer
December 4, 2012
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