Franchisors protecting their brand need to walk a fine line. Too little control and the branding message becomes blurred. Too much control and the franchisor can be held vicariously liable for acts and omissions of the franchisee. Franchisors need to control their trademarks, but should they be responsible for every aspect of the franchisee's operation?
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Franchise Law
Ways to Avoid Vicarious Liability for Franchisors
The Legal Intelligencer
March 23, 2012
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