When I listen to lawyers talk about legal marketing and business development, I hear so many different ideas on the topic. Some believe the idea of marketing in a law firm means hiring people to make websites and create media plans. Others feel it is about advertising and presenting the firm in a distinctive way. But most lawyers are learning that marketing and business development are really about good business habits — the kind their clients have been embracing for years.
Font Size: 
Legal Marketing
The Search for Meaning in Marketing and Business Development
The Legal Intelligencer
March 20, 2012
This content is now available at LexisNexis®.
The ALM® and LexisNexis® Content Alliance
LexisNexis® is now the exclusive third party online distributor of the broad collection of current and archived versions of ALM’s legal news publications. LexisNexis® customers will be able to access and use ALM’s content by subscribing to the LexisNexis® services via lexis.com® and Nexis®. This includes content from The National Law Journal®, The American Lawyer®, Law Technology News®, The New York Law Journal® and Corporate Counsel®, as well as ALM’s other newspapers, directories, legal treatises, published and unpublished court opinions, and other sources of legal information.
ALM’s content plays a significant role in your work and research, and now through this alliance LexisNexis® will bring you access to an even more comprehensive collection of legal content.
If you are not currently a LexisNexis subscriber, contact 1-800-227-4908 to find out more or click here to have a customer representative contact you directly.
