Your brand is intimately associated with your company's good will. Like it or not, companies are part of the new media. On any given day, a customer or critic can set off a firestorm with a comment or critique. If properly targeted, venomous falsehoods could take a decade to counteract.
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Franchise Law
Avoiding Threats to Your Brand in the Age of New Media
The Legal Intelligencer
January 28, 2011
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