In rejecting the bulk of New York’s content-based restrictions on attorney advertising, the U.S. Court of Appeals for the Second Circuit held Friday that a ban on the use of nicknames like “Heavy Hitters” or client testimonials about pending cases violates the First Amendment.

The circuit also held that preventing lawyers from employing special effects or portraying a judge in an ad did not “materially advance” the state’s interest in prohibiting misleading speech.