Blogs can be more effective than almost any other marketing tool in showing a clear return on investment, according to one legal marketer. And according to a March survey by LexBlog, a company that helps firms create their own blogs, AmLaw 200 firms are blogging much more frequently. It may be the "smaller" of those firms, however, that get the best return.
April 18, 2008 at 12:00 AM
1 minute read
Blogs can be more effective than almost any other marketing tool in showing a clear return on investment, according to one legal marketer.
And according to a March survey by LexBlog, a company that helps firms create their own blogs, AmLaw 200 firms are blogging much more frequently.
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