I admit it: I am not tech-savvy. If the monitor freezes or I can’t figure out why a program isn’t working, I simply reboot my computer and 95 percent of the time that solves the problem. As we look back at our victories and set backs during 2012, we could all use the equivalent of a reboot of our business development and marketing plans.
There are three reasons the reboot works for your computer, and they have parallels to the way we run our businesses. First, when you reboot a computer, you resolve any conflicts among programs. When a computer runs for hours or for days on end, it can create conflicts that aren’t always easy to diagnose. The reboot sends you back to the beginning.
