The commercial isn’t really about Apple either, though; it is about a concept. The concept that even though you are mocked, fired, kicked out of your own company or worse, you still can change the world. The commercial was effective because ideas are so much more powerful than advertisements. Most commercials leave us entertained at best; the Apple spot actually is inspiring.
So what is the trick? What can law firms learn from the way that Jobs marketed? Jobs was passionate about great design and creating truly great products. His gift to the world was turning his ideas and leadership into something tangible. His commercial was great because it captured the idea and the value of Apple, and shared that concept as a gift through a short video. Firms need to be willing to share what inspires them.
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