When I traveled to Australia and New Zealand in February to speak to a variety of organizations about social media, I often started my speaking engagements with an anecdote involving a can of Coca-Cola. After sharing this story a couple of times, and not getting much of a response, I realized that perhaps Coke wasn’t the same icon in Australia that it was in the United States. So I asked a group of lawyers: What is the comparable soft drink in Australia?
“Beer” came the reply from a lawyer who looked nothing like Crocodile Dundee.
