This search capability presents a problem, referred to by many as information overload. “I don’t have time to answer my e-mails every day — how will I find time to use social media?” complained one attorney. “I just can’t handle sifting through any more information,” complained another. What these lawyers don’t realize is that as this technology progresses, so does its ability to organize information.

Twitter is a great tool for organizing information. Think of every Twitter profile as a TV channel. Pick only the channels that are interesting to you. Interested in links to articles on employment law? Follow @danielschwartz. Interested in tech and antitrust? Follow Glen Manishin @glennm. Want to hear the latest on alternative fee arrangements? Patrick Lamb @valoremlamb is your guy. See, it isn’t about consuming more content, it is about consuming more relevant content.