Advertising lawyers are warning retailers about the legal dangers of selling products that make bogus advertising claims, stressing that they can be held liable even though they didn't make the product. Their warning comes on the heels of a recent settlement in which Rite Aid Corp. agreed to pay $500,000 in consumer refunds to settle claims that its Germ Defense tablets were falsely promoted as being able to prevent and treat colds and the flu.
FTC targets retailers as well as manufacturers for deceptive advertising
The National Law Journal
July 22, 2009
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