LAW FIRM MARKETING
The Importance of Referral Advertising
For a PDF version, click here.
In spring 2010, the New Jersey Law Journal conducted a survey to evaluate subscribers' readership, professional activities, demographics, and purchases.
Here is an executive summary of the responses that are relevant to law firm advertising.
Subscriber Practice Areas
More than 9% of our subscribers are corporate counsel or otherwise involved in business or industry. (This figure does not include the added bonus recipients of most Law Journal supplements.)
The majority of Law Journal subscribers are litigators (70%) with 29% reporting general practice. These lawyers often have need to refer specialized matters outside the office.
When asked how many cases, if any, the subscriber had referred to other lawyers during the preceding 12 months, 72% responded that they have retained the services of other law firms/outside counsel between 1-19 times.
Advertising ReadershipNearly two-thirds (65.7%) of the New Jersey Law Journal's subscribers have followed-up on Law Journal advertisements by inquiring of the advertiser, talking to colleagues about the advertiser, making a purchase or otherwise using the advertising content of the Law Journal.
PRACTICE AREA SPECIFIC SUPPLEMENTS
Click here for a list of upcoming supplements in which your firm can advertise.
Download the special section law firm rates. (pdf)
Download a list of Law Firm CLE Speaking Opportunities for In-House Counsel. (pdf)
Download the Congratulatory Package rate card. (pdf)
Download the Attorney's Guide to Marketing. (pdf)
Download the Professional Announcements rate card. (pdf)
Download the 2013 writer's guidelines calendar. (pdf)
Download the guidelines for submitting articles. (pdf)
For further information, e-mail Vivian DiStaso, Display and Law Firm Marketing Manager or call at (973) 854-2910.
If the partners involved in a law firm's marketing feel they would benefit from a visit by the Law Journal's Publisher and Key Account Manager, please e-mail Robert Steinbaum, Publisher or call him at (973) 854-2940. The meeting would present many ways by which a law firm can improve its media and marketing efforts.
In-House CLE Speaker Program
Interested in speaking at In-House Counsel CLE Seminars? The New Jersey Law Journal is seeking attorneys to present at CLE programs. Benefits of participation include, guaranteed attendance of at least 100 in-house counsel, NJ, NY and PA MCLE credit for all attendees, plus extra MCLE for speakers and the firm's inclusion in all print and online promotional advertising, among other perks. Click here for more information.