Morgan & Morgan has used TV advertising to build one of Florida's largest personal injury practices. Now the 100-lawyer firm wants to do the same in Georgia by combining with two firms to launch a 14-lawyer Atlanta office. Morgan started testing the waters a year and a half ago, when it began advertising in Atlanta on TV, on the radio, in the Yellow Pages and on billboards. Partner James Kelleher says the response "was in excess of what we'd set as a goal. That told us it was a market we should be in."
Expanding Law Firm Tests Market With TV Ads
July 20, 2007
This content is now available at LexisNexis®.
The ALM® and LexisNexis® Content Alliance
LexisNexis® is now the exclusive third party online distributor of the broad collection of current and archived versions of ALM’s legal news publications. LexisNexis® customers will be able to access and use ALM’s content by subscribing to the LexisNexis® services via lexis.com® and Nexis®. This includes content from The National Law Journal®, The American Lawyer®, Law Technology News®, The New York Law Journal® and Corporate Counsel®, as well as ALM’s other newspapers, directories, legal treatises, published and unpublished court opinions, and other sources of legal information.
ALM’s content plays a significant role in your work and research, and now through this alliance LexisNexis® will bring you access to an even more comprehensive collection of legal content.
If you are not currently a LexisNexis subscriber, contact 1-800-227-4908 to find out more or click here to have a customer representative contact you directly.