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    Home > News & Views > Charisma 101 for Lawyers

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    Charisma 101 for Lawyers

    February 4, 2013

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    In the end, the underlying principle is one we apply as jury consultants every time we question jury panel members during voir dire: People like people who are like themselves with whom they share common core beliefs and values. That's who's charismatic.

    • Charisma: How can lawyers get some of that? About now you're probably wondering precisely how you build trust with the jury members and show them that in your hearts you are all alike with the same shared goals. The most important thing is to become aware of your own behavior. Most people have no idea how others perceive them. Then study the habits -- not personality traits, but behavioral habits -- that charismatic people share.

    Practice these 12 simple yet profound habits every day of your life until they become as much a part of who you are as your ritual cup of coffee in the morning:

    1. Listen to people with your full attention, without glancing at your watch or phone.

    2. Look people in the eye and step as close as possible without invading their personal space.

    3. Learn people's names and use them.

    4. Speak clearly with intention and conviction, without clutter or legalese.

    5. Stand up straight; good posture projects confidence.

    6. Smile sincerely with your mouth and your eyes.

    7. Praise others.

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