Pick Up Public Speaking Tips From Your Dog
Fulton County Daily Report
Consultant Joey Asher says he's sure that if his dog Balou could only talk and write on a flip chart, he'd be a great public speaker. That's because he understands how to connect with people better than most humans. Balou understands that you can do a lot wrong if you establish great rapport. Asher says that, taking tips from Balou, we can be successful public speakers if we infuse our presentations with energy and passion, use great eye contact and show our audience sincere affection.
10 Tips for Lower-Cost Law Firm Marketing
The Legal Intelligencer
Last year was a tough year for most industries, and especially hard hit were law firms -- so it is no wonder marketing is also seeing significant cuts, notes consultant Jessica Sharp. But there's a silver lining, according to Sharp. This may be the best time to market your firm, and -- even better news -- it doesn't have to cost an arm and a leg (or rather an associate and an end-of-year bonus). She provides 10 marketing tips that you can start using now to help promote your law firm and generate business.
Round Two Begins in Fight Over Total Attorneys Legal Advertising Site
The Connecticut Law Tribune
The dismissal of grievance complaints against five Connecticut attorneys who have done business with Total Attorneys Inc. meant the end of the ethics battle begun by attorney Zenas Zelotes. But he's now challenging Total Attorneys on the federal level, claiming that attorneys are in effect paying for referrals, which is a felony in Connecticut. One lawyer involved in the grievance process says, "He's just trying to drive people away [from Total Attorneys] by fear. He seems to be in the business of driving us crazy."
Maintaining Balance While Growing a Solo Practice
The Legal Intelligencer
In law school and in practice, lawyers always talk about balancing acts, notes attorney David Koller. As a solo, there are two separate ones he thinks of all the time: balancing marketing and actual legal work, and balancing his private and professional life. Koller, who is in his first year as a solo practitioner, discusses his approach to marketing in this early stage of his solo career, and how his flexible schedule is helping him to maintain a better balance among work, play and family.
What Law Firms Should Know About Advertising in 2010
Marketing the Law Firm Newsletter
Despite the tough economic times, it's important to remember that advertising is still a vital tool that law firms may use to position and express their brand and message. What better time than now to look ahead to what firms should consider using to better position themselves for the coming year and the ultimate rebound? Consultant Jeffrey Morgan describes the benefits that law firms can see with advertising, and also discusses some of the new trends in advertising that law firms may want to consider.
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