A shift within law firms that began before the recession, and was only exacerbated during it, is the move from a branding and marketing focus to one much more intent on business development. And an even more important change for firms, says consultant Jim Hassett, is a new focus on value.
Attorneys Increasingly Serving as Sales Force for Law Firms
The Legal Intelligencer
November 17, 2010
This article requires free registration
Please sign in or subscribe to read the full text