Perkins Coie has been an unlikely beneficiary of the 15-week-long trial of media mogul Conrad Black in Chicago, and the firm isn't even representing anyone in the case. Chicago Perkins Coie partner Hugh Totten and a firm public relations specialist hatched a plan to see what kind of publicity they could drum up by making Totten available to comment on the case for the 400 registered U.S. and international press personnel covering it. To say the plan was successful is an understatement.
Perkins Coie Finds Marketing Opportunity in Conrad Black Trial Commentary
The National Law Journal
June 29, 2007