The North Face's trademark battle against The South Butt, a St. Louis-based parody clothing company, ended late Friday with the parties settling their dispute out of court. While there's no telling what prompted the settlement, South Butt's Web site was still running as of Friday evening, with no indication it was coming down any time soon. A post on South Butt's Facebook page, meawhile, said that founder Jimmy Winkelmann, a freshman at the University of Missouri, was "partying hard in Panama City with South Butt."
North Face, South Butt Agree to Turn Other Cheek
The American Lawyer
April 5, 2010