Lawyers for James Winkelmann last week filed an irreverent reply brief and motion to dismiss The North Face Apparel Corp.'s trademark infringement suit against the 19-year-old University of Missouri freshman and owner of the The South Butt. North Face claims that Winkelmann's parody clothing line has caused it "irreparable harm" -- but Winkelmann's attorneys say North Face's lawsuit and the resulting publicity have caused business to skyrocket for Winkelmann's tiny clothing line.
South Butt Creator Fires Back at North Face
The American Lawyer
January 12, 2010