What's the cost of not showing up to court? For PepsiCo, it's a $1.26 billion default judgment. A Wisconsin state court socked the company with the monster award in a case alleging that PepsiCo stole the idea to bottle and sell purified water from two Wisconsin men. Now the company is scrambling to salvage the situation. The damages award was handed down on Sept. 30 -- but PepsiCo filed motions to vacate the order and dismiss the claims on Oct. 13, saying it wasn't even aware of the lawsuit until Oct. 6.
Price to PepsiCo for Not Being in Court: $1.26 Billion
The National Law Journal
October 28, 2009