Chick-fil-A Inc., previously best known for a deliberately misspelled ad campaign (Eat Mor Chikin) and a second-tier college football bowl game (Chick-fil-A Bowl), has now become a national symbol for corporate PR crises.
It all started when the Atlanta-based company’s chief operating officer, Dan Cathy, told Christian news organization The Biblical Recorder last month that Chick-fil-A—which has donated millions of dollars to groups fighting same-sex marriage rights—supports the “traditional family” and “the biblical definition of the family unit.”
