Proclaiming itself “the nation’s chief privacy policy and enforcement agency,” the Federal Trade Commission today released a 72-page final report establishing best practices for protecting consumer privacy in the digital era.

The report, which mirrors many provisions of the “Consumer Privacy Bill of Rights” released by the White House with the FTC last month, is intended to give consumers more choice and control over the information that is collected about them online and how it is used, including a Do Not Track option.