According to the complaint [PDF], several of the defendant’s apps were directed at children but failed to comply with the act’s prior parental consent requirement. There have been more than 50,000 downloads of applications included in the complaint, which include the Emily’s Girl World, Emily’s Dress Up, Emily’s Dress Up & Shop, and Emily’s Runway High Fashion apps.

The FTC targeted W3 for collecting and disclosing information from tens of thousands of children under 13 without the required consent. The commission alleged that the defendants collected and maintained email address, and allowed children to publicly post personal information.