With Big Law challenged, some attorneys are drawing from the playbook of an even harder-pressed industry — journalism — to boost their practices.
Consider the trade secrets lawyers at Orrick, Herrington & Sutcliffe, who recently formed a group that looks a lot like a news outlet. Silicon Valley-based IP partner Michael Spillner and San Francisco-based employment partner Michael Weil recruited more than 50 lawyers across 13 offices and six practice groups to contribute to their blog, Trade Secrets Watch, which has garnered more than 25,000 views since it debuted in May.
