Public relations is an important endeavor for any company or law firm, and most of all, it is a contact sport. The initiative requires the time and attention of both lawyers and firm management, and if not executed properly, it presents the potential for substantial lost opportunities that can impact perception of the firm on a local and national level.
A focused communications strategy needs to begin somewhere, and a communications audit is the right first step it is a detailed analysis of what kind of media presence you currently have, what it could be, and how to develop comprehensive strategies that boost the presence you’ve already built.
