Law firms everywhere are following a trend to make their lengthy, sometimes tongue-twisting names more palatable -- and more memorable. Patrick C. Dunican Jr., the managing director for Gibbons, which until last week was Gibbons Del Deo Dolan Griffinger & Vecchione, says that to stick with five names in a firm is anachronistic -- a point echoed by legal consultants. But shortening a name, particularly at small to midsize firms or at firms where name partners are still members, can be a touchy issue.
Some Law Firms Embrace Shorter Names, While Others Resist
The Legal Intelligencer
January 22, 2007