Almost 30 years ago, when bans on law firm advertising were lifted, the marketing profession "was extremely lopsided -- a skirt industry," as a female member of the profession puts it. But times have changed, and now men are also competing to be chief marketing officer, a job that can pay at least $200,000 at major law firms. The higher salary has been accompanied by an increase in responsibility and prestige, with many CMOs getting a "seat at the table" and helping to drive law firm strategy.
More Men, More Money in Firm Marketing
The Legal Intelligencer
April 14, 2006