A new year has brought about a new -- and shorter -- name for Blank Rome Comisky & McCauley, which has officially changed its moniker to Blank Rome. Blank Rome has become the latest Philadelphia law firm to discard its traditional name in the past few years as the marketing trend has been to streamline firm identities instead of holding on to major pieces of the past.
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Name-Droppers: Brand-New Day for Blank Rome
The Legal Intelligencer
January 7, 2003
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