A class action suit is the best method for resolving multiple consumer fraud claims against a drug maker over allegedly deceptive product advertising, New Jersey's Supreme Court held unanimously on Thursday. The holding, allowing thousands of dissatisfied users of the dietary supplement Relacore to sue collectively, potentially unleashes the full fury of New Jersey's Consumer Fraud Act -- with its potent treble damages remedy -- against pharmaceutical companies on a classwide basis, foiling any divide-and-conquer strategy.
N.J. High Court Approves Class Action Suit Alleging Relacore Ad Fraud
New Jersey Law Journal
October 5, 2010