Carter Mario is one of the most visible lawyers in Connecticut. His name and face are splashed across television ads, billboards and buses. But recent firm efforts, including the hire of a new public relations firm, indicate that Mario may be adjusting his marketing strategy. There are potential drawbacks to using such high-profile advertising in a profession that doesn't quickly embrace flash, and personal injury lawyers especially have to walk a fine line without offending the public or other lawyers.
Heavy Advertising by Lawyers Is a Tricky Proposition
The Connecticut Law Tribune
August 14, 2009