Suits over the use of trademarks in Google ads appeared to have the glimmer of a new gold mine for plaintiffs lawyers, but the luster may be fading. A favorable ruling for Rescuecom in April fueled suits against the search giant for selling trademarked keywords that trigger ads alongside its search results. But in the last two weeks, two AdWords lawsuits have folded. The latest events highlight the difficulties of the suits, experts say: It's a hard case to make and it's expensive to litigate against Google.
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Google Rebounds in AdWords Lawsuits
The Recorder
August 4, 2009
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