In the current economy, it's crucial for attorneys and support staff to cultivate marketing skills. Legal marketing professionals Richard Alonso and Crystal Garcia suggest "pro bono networking," which means giving freely, without keeping score. If you get laid off, your network will give you the first crack at opportunities. And it's not too late to begin pro bono networking if you've already been laid off. The authors, who themselves have experienced recent layoffs, also provide other job-seeking tips.
Use 'Pro Bono Networking' to Market Yourself Into a New Job
The Legal Intelligencer
May 20, 2009