Big Tobacco and other major businesses took a hit Monday when California justices ruled that class actions over alleged fraud can go forward, even if it's impossible to tell whether every plaintiff was harmed by deceptive ads. The ruling clarifies that Proposition 64, passed in 2004, doesn't prevent average citizens from acting as so-called private attorneys general in class actions under the state's unfair competition law. Some experts had argued that the ballot measure limited UCL suits' filing to government officials.
In Loss for Big Tobacco, Calif. Supreme Court Loosens Standing to Sue Under Proposition 64
May 19, 2009