In a long-awaited opinion, the 2nd Circuit ruled Friday that Google must face a trademark infringement lawsuit for selling keywords that trigger ads. The three-judge panel reversed a lower court's dismissal of a case in which computer-repair company Rescuecom had claimed that users could be confused by links to competitors' ads that appear alongside Google search results for the company's trademarked name. The 2nd Circuit rejected Google's argument that its use of Rescuecom's trademark was "internal use."
2nd Circuit: Google Must Face Trademark Suit Involving Keyword Ads
April 6, 2009