Let the good times roll. That's the counterintuitive conclusion from The National Law Journal's annual Pro Bono Awards survey. The towers of finance are toppling, knocking over law firms on their way down. Yet the firms left standing still realize that their futures depend in large measure on keeping young associates productive, happy and committed, and that pro bono might be a way to do that. The argument about whether pro bono makes business sense is over, says a senior manager at Deloitte Consulting.
Pro Bono Increasingly Seen as an Investment, Not a Cost
The National Law Journal
January 5, 2009