A three-month trial that pitted Mattel against Bratz maker MGA Entertainment brought a $100 million jury award for the house of Barbie, but the legal battle is far from over. Still at question is whether MGA can continue to make and market its saucy, urban-influenced dolls -- and if it can, whether it will have to pay Mattel royalties for those rights. Mattel attorneys say they will seek an injunction to stop MGA from making more Bratz dolls. A blanket ban on the dolls could devastate MGA, said one expert.
Questions Follow Mattel's $100 Million Bratz Verdict
The Associated Press
August 29, 2008