Want to Sue Coke Zero? Think Again

When Coke Zero marketers invited Web browsers to "take advantage of our revolutionary Sue-A-Friend Technology and sue the pants off anyone who is copying you," they weren't really soliciting suits against the Coca-Cola Co. But the diet drink's ad campaign -- featuring Coke managers who want to sue their counterparts at Coke Zero for "taste infringement" -- has taken a sharp turn from camp to the real thing in federal court in Atlanta.

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