Midsize, Small Firms Must Keep Web Sites Up to Date and Focused

Unfocused Web sites are a missed opportunity, say legal marketers, who add that midsize and small firms are more prone to allowing their sites to be out of date or not user-friendly. But firms with limited budgets for Web site maintenance and upgrades shouldn't be daunted by the price. Though Web site creation can cost thousands of dollars, the cost to maintain a good site can be as little as a few thousand dollars each year, and it can pay for itself with the business development it provides.

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