Don't believe everything you see on television, YouTube or even a Coke Web site. Those are the venues where you can watch a senior in-house counsel for intellectual property in Coke's legal department and some of his unwitting colleagues listen to the bizarre grievances of a pair of brand managers who claim that no-calorie Coke Zero tastes so much like Coke Classic that they should be able to sue for "taste infringement." The lawyers later learned they'd been "punk'd" as part of a marketing campaign.
Frivolous Litigation: How Coke 'Punk'd' Its Lawyers
March 26, 2007