Companies caught up in the YouTube craze are eager to put videos created by consumers on their Web sites and in TV spots -- but their attorneys are trying to restrain them long enough to explain the legal pitfalls. The consumer clips are typically rounded up through a contest, with a promise to broadcast or post the winners. Most lawyers advise clients to wade carefully into the uncharted legal waters, given the potential for copyright infringement, defamation, false advertising claims and brand damage.
Consumer-Created Ads Cause Grief for Companies
The National Law Journal
March 26, 2007