When consultant Joey Asher suggests to lawyers that they leverage friends for business, they say it makes them uncomfortable. But Asher responds that lawyers who won't call on friends and acquaintances misunderstand business development -- it isn't asking for favors. Rather, it's positioning yourself and your firm to help your prospects solve problems and achieve goals. Asher offers a three-step plan for lawyers to gain business from friends and in turn be a resource for them.
Looking for Clients? Call on Friends
January 25, 2007
This article requires premium access
This article requires premium access to Law.com. Please sign in or subscribe to read the full text.